Emblem of elegance and contemporaneity. Polite design, respectful of the urban context: Rive Gauche means meeting the most exclusive needs. The new residential project, signed by the renowned architectural firm A++ of Lugano, brings with it values as profound as the Lake and an accurate and refined aesthetic. A Zen refuge set in one of the most exclusive locations in Ticino, Riva Antonio Caccia, is the protagonist of the branding carried out by Memesi.
Design and stylistic paradigms flow into the brand abstract.
Gulf, promontory, sun: life. A strong aesthetic component that celebrates the domestic dimension, where psychophysical well-being manifests itself in multiple forms. This is why the iconic representation of Rive Gauche is a set of lines, seemingly abstract, that come alive in a kind of cubist face.
The strong reference to the urban and natural context of the residence in its visual identity is consistently taken up as a narrative leitmotif, from contextualization choices for promotional images to the development of tools such as the project book and website.
